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Amaze PXM enables you to author content efficiently and at the most granular level and create content that describes your products accurately and extensively.
Amaze PXM’s ‘Create’ capabilities function on more than one level. At the catalog level, Amaze PIM software lets users design and build catalog structure. This facilitates the building of:
The grouping of similar products under a common umbrella
Determination of characteristics/properties that describe products
Determination of attribute relevancy to categories (aka taxonomy node definition)
Importantly, Amaze allows users to govern and control data quality by setting rules for validation for attributes, data formatting, value normalization and much more. This gives users complete and absolute control over data integrity.
At the product level, users can carry out the following tasks:
Arrangement of products under relevant categories
Population of attributes, digital assets, copy and other elements that describe the product
Ensuring adherence to data standards and uniformity
Whether its authoring at the catalog level or the product level, Amaze PXM gives users total flexibility by leveraging automation or manual control. The end result – a product experience that empowers eCommerce customers with comprehensive and contextually relevant information to drive buying decisions.
Populate, update, and edit product attributes in bulk
Identify information gaps, rectify them, and create more complete product experiences
Track changes made to products, categories, and attributes
Create differentiated, customer-centric product content
Cross-list products to boost catalog coverage and drive sales
Differentiate products with unique and engaging content