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Around 2.14 billion people bought goods or services online in 2021 (Statista). This amounts to about a third of the global population. In fact, it is estimated that about 95% of all purchases will be made online by 2040 (Nasdaq). “That’s a massive opportunity” would be a fair assessment of the future of eCommerce in a very digital future.
The increasing influence of the next generation, or Gen-Z, has made it amply clear that merely taking a business online doesn’t guarantee success. Yes, there is the scope for increased reach and wider geographical appeal, but these advantages quickly wither away if businesses don’t offer a great online experience to online shoppers.
With so many variables at play, it is integral for businesses to get a realistic, objective, quantifiable assessment of their eCommerce website. And this is exactly what an eCommerce experience (PXM) audit delivers. eCommerce audits give an objective assessment of different aspects of your website, whether it’s SEO, website navigation, content or conversion.
eCommerce audits act as a comprehensive health check for your website.
If conducted correctly, an eCommerce product experience audit doesn’t just tell you what’s wrong/not working with your website, it also gives you the right levers to create a comprehensive roadmap to improvement and success.
Apart from getting a high-level understanding of where your website stands, an eCommerce audit can impact your business in more ways than one. Here’s a low-down on some of the leading reasons to go for an audit:
86% of consumers leave a brand even if they have as few as two poor experiences (Emplifi).
Get a free, end-to-end audit of your online product experience to understand how your business is doing from the customer journey point of view. What works, what doesn’t, and all the insights in between!
44% of individuals start their online shopping journey with a search engine.
“Audit” is a rather broad term for the kind of analysis that can be run on your website. While some organizations go for a 360-degree approach, others run rather specific audits for targeted areas. These are some of the most effective types of eCommerce audits you can find:
88% of online shoppers state that they won’t give a website a second chance after a poor user experience (Amazon Web Services)
There exists no one-size-fits-all eCommerce audit
While many organizations conduct eCommerce audits in-house, this pretty much beats the purpose. If organizations are aware of things they’re doing wrong, the assumption is that they wouldn’t need an audit in the first place.
What you need is an outsider’s view, a bird’s-eye-view, an expert’s view; and this is something only a third-party service provider can bring to the table. This should ideally be one who has both, industry-specific and industry-agnostic knowledge of how eCommerce works, and extensive experience and a proven track record to go along. Here are a few other qualities to look for in a third-party vendor for an effective eCommerce audit:
An eCommerce audit is a wide and nebulous activity; almost as extensive as auditing your business itself. With as many moving parts, you need an expert to help you cut the clutter. If this is what you’re looking for, and wondering how to get started, get in touch with our eCommerce experts at Amaze PXM.Schedule an introduction