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Top 5 Tips to Ace Product Catalog Management
Product catalogs play a central role in giving customers all they need to make informed purchase decisions. Product catalog management, hence, enables businesses to organize, structure and update product databases to empower customers with complete, up-to-date information.
Product catalog management plays a vital role for businesses looking to build their brand online for two primary reasons:
1) They provide customers with all the information they need to make an informed buying decision
2) They empower merchants to be on top of logistics, track
products and inventory status across channels
At a deeper level, eCommerce product catalog management gives businesses the ability to replicate in-store experiences. Since customers can’t touch and interact with products as they would at a physical store, with no sales support to elaborate on use-cases and benefits, they rely heavily on catalogs to do the job.
Picture this. You walk into a supermarket or a mall, and you have clear demarcations and indications that point towards different product categories. Products are intuitively organized with clear pricing information and other details. If you still have questions, you find willing store staff to answer them. Once you’re done with your purchase, you know where to head to check out.
This is exactly the experience you would want to create with your online store. And product catalog management helps you achieve this.
Simple as it may sound, replicating a good in-store experience online is not all that simple. Poor catalog management can lead to more than a few challenges. Here are some of them:
Mastering product catalog management requires an understanding of, (a) sales goals and target audience, (b) product range and (c) platforms and channels to sell on. These product catalog management best practices will ensure that your business stays on top of these aspects:
As businesses grapple with these requirements, it becomes rather significant to identify a software tool that streamlines product catalog management for optimum business performance. And this is where a product information management (PIM) tool renders itself invaluable. That said, the platform should be designed to combine the best in automation, governance rule setting, templatized design options and more. Again, this tool should be selected based on business size, eCommerce platforms and channels in question, existing technology stacks and other defining factors.
If you’re looking for a tool that combines all this and more, look no further than Amaze PXM. A first-of-its-kind native cloud software, Amaze brings together the best in PIM, digital asset management (DAM), syndication and artificial intelligence, enabling businesses to ace product catalog management. Wondering how Amaze will fit into your business’s growth trajectory? Take a free demo with Amaze to find out more.