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Many small and mid-sized manufacturers stumble in their adoption of digital strategies because of the sheer complexity of onboarding new distributors and managing product catalogs. It’s near-impossible for them to ensure that accurate, updated, high-quality product content flows through the complex ecosystem at the rate the modern omnichannel customer expects. Amaze PXM makes the struggle easy leveraging the best of modern technology.
This use case applies to small and mid-size manufacturers who have a growing portfolio of products. These manufacturers have traditionally sold through physical sales channels but are now having to adopt a mix of digital strategies. This complex mix of omnichannel strategies includes big brand eCommerce marketplaces, physical stores, manufacturer-owned website/ app, and distributor channels.
This forces manufacturers to deal with situations they have not addressed before because of the unfamiliarity with digital channels and omnichannel customer preferences and habits.
These manufacturers face a number of challenges in addressing digital channels, such as
All such challenges negatively impact manufacturers’ sales and distributor relationships.
Amaze PXM is the industry’s first intelligence-powered solution that gives businesses end-to-end control of their product data, experience design, and digital assets.
With Amaze, manufacturers can manage product content creation, merchandising design, product attribution design, digital asset management, syndication, and advanced intelligence through one product experience platform.
Amaze PXM allows manufacturers to -
By leveraging Amaze PXM, manufacturers can ensure consistent, comprehensive, and always updated product information across all channels. It allows them to deliver a coherent and tightly integrated omnichannel customer experience.
With Amaze PXM, manufacturers can-