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Distributors face a unique challenge of volume due to their thousands of manufacturer relationships and millions of product SKUs. In the digital age, the online customer demands consistent experiences, comprehensive product information, current data, and clear direction. Amaze PXM helps distributors address this formidable task by making it easy for them to create enriched product information and distribute it across the relevant channels in a timely fashion to achieve better eCommerce outcomes.
This use case applies to small and mid-sized product aggregators and distributors who have a wide portfolio of products from a variety of manufacturing partners.
These distributors sell through a complex network of salespeople, physical locations, sub-distributors, and online channels. This creates a complex scenario of maintaining consistent product information across all these channels to create a seamless omnichannel experience.
Typically, the distributors have a wide and deep product portfolio of millions of SKUs. Their customers traverse a complex journey. Even for the same decision, they may visit multiple channels and seek information. It is critical to ensure they get consistent and accurate information – irrespective of channel. Without the right information at the right stage, available in exactly the right manner, the buyer journey cannot progress, and the sale may be lost.
To achieve these objectives, distributors face several challenges such as
Because of these challenges, distributors find it hard to quickly onboard new manufacturers, go-to-market with products and create elevated and personalized experiences for their customers.
Amaze PXM is the industry’s first intelligence-powered solution that gives businesses end-to-end control of their product data, experience design, and digital assets.
With Amaze, distributors can manage product content creation, merchandising design, product attribution design, digital asset management, syndication, and advanced intelligence through one product experience platform.
Amaze PXM allows distributors to -
By leveraging Amaze PXM, distributors can onboard manufacturer partners much faster without compromising on the quality of product information. They can scale their operations by automating key tasks related to product content management. needs of customers.
With Amaze PXM, distributors can-